Thursday 7 April 2011

FASHION AND STYLE: Forward PR Press Day AW11

FASHION AND STYLE: Forward PR Press Day AW11

Forward PR Press Day AW11

BEAUTIFUL SOUL A/W 11
"PAINTING  BY NUMBERS"


BEAUTIFUL SOUL's autumn/winter 2011 collection entitled painting by numbers takes us on a journey through an English country garden, exploring the eternal appeal of English tradition and escape the pace of London, if only for a while.

Its all about colour with this collection and the hues are fresh and bright. A blank silk canvas is the starting point of this new collection.
British illustrator Faye West  has been commissioned to collaborate on the unique prints.

The ready-to-wear collection for women including trenches, capes, blazers and cropped jackets in British wool trimmed with carved and engraved vegetable ivory buttons.

Besides the outwear is a more commercial range of silk illustrated print dresses that fluidly dape and flatter the female form.

There is also men's ready-to-wear blazers which are of perfect fit and one of a kind but this time in British wool.

Beautiful soul is stocked at the V&A, My Sugarland and via their on e-commerce www.beautiful-soul.co.uk



Beautiful Soul 


LOWIE A/W 11
LOWIE A/W11 


CHRISTOPHER BEALES A/W11
"When theCrystal Crack'd"
Christopher Beales' precision cutting offers women assured elegance and style, whilst his experience as costumier informs his line and work on the stand.
He draws inspiration from the couture houses of old and enjoys the challenge of pushing the perceptions and boundaries of mainstream fashion.

Christopher Beales AW11



MAGENTA 
Magenta 8's design is wholly feminine and stems from the golden era of 1950's but this new collection hints towards androgyny.
While inspiration pulls from decades past, the collection is designed explicitly  for the modern as well as the 21st century woman who celebrates her own style and individuality.
Katherine Hepburn plays muse for the new collection and it's her steadfast 'wear what I want to' approach to fashion and her fondness for a more boyish silhouette that is cut into each piece.
Visit www.magenta8.com to see more of the collection.

Amelia's
Compendium of fashion Illustration.

Amelia's Fashion illustration features the work of 30 up and coming fashion illustrators alongside nearly 50 profile of ethical fashion designers - perfect inspiration for illustrators, fashion designers, artists and anyone interested in ethical design.

Buy the book online at www.ameliasmagaine.com




FASHION AND STYLE: ELLA DROR PR PRESS DAY

FASHION AND STYLE: ELLA DROR PR PRESS DAY

FASHION AND STYLE: ELLA DROR PR PRESS DAY

FASHION AND STYLE: ELLA DROR PR PRESS DAY: "Venue: St Martins Lane HotelDate: Tuesday, 5th April 2011 EREVOS AETHER'Gaping void'AW 2011-2012'Brain washing, Manipulation, Collecti..."

ELLA DROR PR PRESS DAY

Venue: St Martins Lane  Hotel
Date: Tuesday, 5th April 2011

EREVOS AETHER
"Gaping void"
AW 2011-2012
"Brain washing, Manipulation, Collectivity, Consumerism, Annihilation of Spiritualism
Exclusion, Isolation, Loneliness

Mistakes
Resignation
Fall
A free fall
Abyss, Gaping Void
Matter, Antimatter

Souls hurt and trying to clean their wounds, 
To find  an answer, an ally for loneliness, 
To find the road to redemption,
The road toward the light, to hope and eternal peace.

the meeting place of the deposed
Two women standing like two great rocks
In the entrance of this,
New for them, Dimension."
Erevos Aether utilize the ever innovative media of fashion filmography to present his AW11 collection, collaborating with celebrated film maker konstantinos Menelaou who works closely with Dian Pernet to bring these garments to life.
Erevos Aether AW11

FRED BUTLER AW11
INCANDESCENT META-MORPH-INCESSANT

FRED BUTLER returned to London Fashion Week AW11 signaling a new chapter in this young designer's career and celebrating a homecoming to her signature psychedelic approach to colour.

Incandescent Meta-Morph-Incessant is inspired by the traditional children's jack-in-The-box where the associate structure, texture and palette converge on a larger than life scale.

Since her graduation from The University Of Brighton in 2003, Fred Butler has amassed the enviable industry following after involvement in countless project and press placements including ELLE, Sunday Times Style, Financial Times, VOGUE Italia etc
Celebrities including Lady Gaga, La Roux have all worn Fred's pieces
Fred Butler AW11

 AQUA AW11 


PIERS ATKINSON AW11

"PARIS"
PIERS ATKINSON Millinery moves into its seventh season with his AW11  collection "PARIS". Each and every piece created by Pires Atkinsons and a small team of artisan from his East London Studio, drawing on skills ranging from leatherwork, embroidery and blocking to gold leafing and hand beading.

This season's tale is inspired by the bruised night skies of Paris, the photography of Brassai who captured the allure of the city and the fantasy lives of those who live there. Shunning he light of day and only coming out to play after dark
Piers Atkinson AW11 "PARIS"

ALEX MATTSSON AW11

"GLIPTOLITH"

ALEX MATTSSON  was inspired by the philosphy of Peruvian Physician Doctor Cabrera who popularized the myth of human and dinosaur co-existance.

Biker jackets and leather panels in trousers referencing motorcycle gear with braided leather and sharp tailoring.
Led fiber-optics are woven through garments in striking  greens creating truly multi-faceted garments which change depending on the light and echoing the extraterrestrial technologies of ALEX MATTSSON's subject matter create their own light source from within the  threadwork.

Alex Mattsson AW11

Not forgetting the lovely food that was served. Yummy! The scones especially were just divine