Wednesday, 24 November 2010

Oliver Sweeney Spring Summer 2011 (Press Day)


Oliver Sweeney – Not for Tip-toeing. 
Spring Summer 2011 collection launched to trade on back 
 of highly successful 2010 performance. 

Oliver Sweeney, the luxury footwear and accessories brand is pleased to announce the launch of their 
Spring Summer 2011 collection.  The collection will build on the success of SS10 performance which has 
seen +40% LFL growth in retail and over 200% increase in online sales.   
serpentine blue - the must have for every man.

(The trading figures for June show a 57.4% LFL growth in retail and online sales compared to last year. 
 Cumulatively, Sweeney were up by 38.8% for the first half year (February-June) compared to the 
previous year, including sales from the website, which saw an increase of 235% compared to last year’s 
wilkinstan- One of my favourite loafers.

The positive reaction has been generated by the new design direction the brand has taken and from the 
introduction of the new Good Year Welted and ‘Oliver Sweeney London’ collections. These lines have 
taken a more of a contemporary approach whilst retaining original characteristics of an Oliver Sweeney 

Oliver Sweeney recently launched a high impact advertising campaign across London, using prominent 
96 sheet Outdoor Plus billboards  The creative focuses simply on the Oliver Sweeney logo, a beautifully 
crafted shoe, the signature green inner sole with a simple caption – NOT FOR TIP- TOEING. The 
campaign  has been designed to entice loyal and new consumers to the stores to discover the current 
collection of footwear, apparel and accessories. More creative concepts to support the brand are due to 
follow in the early Autumn.  

This Autumn also sees the opening of Oliver Sweeney’s fifth store, located in the new luxury 
development of Spinningfields, Manchester, on The Avenue alongside other successful fashion brands 
such as Armani, Flannels, All Saints and Mulberry, will open on the 23rd of September.  



For further information, images or samples please contact Poppy Watson  
Email: Tel: 020 7428 3231 / 07796 560261 

Notes to Editors and stockiest info:  

Since its inception in 1989, Oliver Sweeney has become synonymous with high quality values.  The handcrafted process, the finest Italian 
leathers and the originality of each design all lend their part in giving the brand authority and confidence. The original Anatomical LastTM that 
Oliver designed before launching the brand still forms the basis of the footwear today.  

Oliver Sweeney products are available through our online store ( and in our four retail stores in the UK (detailed 
below) and a comprehensive wholesale business across the UK and Ireland.  

5 Conduit Street, London. W1S 2XD. 020 7491 9126 

38-40 County Arcade, Victoria Quarter, Leeds. LS1 6BH. 0113 242 7864 

133 Middlesex Street, London. E1 7JF. 020 7626 4466  

Harvey Nichols, Knightsbridge concession, London. SW1X 7RJ. 020 7201 8637  

International sales enquiries - Tim Soloman +44207 428 3237 or +447810 712083 or visit us at 
Micam in September - Pavilion 6, Stand Number B0507. 

For more shoes and accessories collection visit

Oliver Sweeney is every mans must have. Go get it and own it.