Jonathan also made mention of how it is important to Patagonia in choosing a building for their store that has a rich history in the community hence this present Covent garden store which was once formally part of the Watney Combe & Reid brewery and founded in 1837.
The store stands on a 4,340 square foot and with that kind of spacious area will stock or showcase the full range of Patagonia core technical alphine and ski/snowboard products, and renowned Patagonian Lifestyle pieces and a footwear collection. And not forgetting the enigmatic kids lifestyle range.
We were later entertained to a life music by an indie band The collected Few. They belted some amazing tunes which really got everyone moving their feet down the store's basement.
The Patagonia flagship on 6A largely street, Covent Garden is opened now and its been opened since the 15th of September 2011.
It will be worth checking out the first Patagonia flagship store in Covent Garden and in the Uk for that matter.
There so many pieces from the Patagonia AW11 from my styling point of view that could be put together give you the inner city and cosmopolitan look.