Friday, 6 May 2011




5TH MAY 2011

 SuperTrash -, the Dutch based fashion company held their A/W11 press day at the Mayfair Hotel in one of their luxurious penthouses.

Olcay Gulsen who later met and had a chat with is the owner and creative director of the well known SuperTrash fashion brand. 

As a creative director it was her goal to make every youthful fashionable lady at least wear the brand (SuperTrash) and be a stable in their wardrobe.

Olcay speaks of the brand as a vision for strong independent women  who love fashion and style.

The brand name SuperTrash  was brought up, and the only thing that I can say about it is that, it's very catchy in every sense. And it makes you hungry to know what is it all about.

The SuperTrash press day was quite spectacular one in the sense that, the atmosphere and the vibe was really good. The ladies were fashionably dressed in the 7 inches and they were giving me fashion from head to toe. 

Now let me tell you about the about the collection.

This is the slim look for the autumn / winter

Lovely, simple frocks, dresses, leather jackets and mock-rock leather trousers.

The palette is controlled: caramel, cream, blush.

And then punctured by a touch of leather, faux fur, suede, and possibly textured blacks.

Draped Jersey jumpsuits are a 2011 innovation, but with a throwback to last year's wonderful Summer.

Prints are going to be self-designed this year. Check out the Indian fabric shops on Berwick Street..

Belted capes, knitted gilets, and pin-tuck detailing, is our speciality.

Here is the the Year.

Go and enjoy. 

The SuperTrash A/W11-12 footwear collection has various  bold statement pieces, drawing inspiration from the main fashion range of palette of naturals and black with flashes of red.

The footwear collection also has a range of day and evening shoes which will perfectly compliment the season's biggest trend.

Heels, Ankle boots, Leather high knee boots, shoe boots and autumn sandals have all been covered by SuperTrash.

SuperTrash AIFW catwalk show A/W11

SUPERTRASH showcased their A/W11 collection on Amsterdam fashion Week. This was the much talked about show. The show was graced with international buyers, the world press, the fashionistas, celebrities etc.

If you missed the show, this is your time to watch it. There are much to see, the fashion and style aspect. I just love the background scenery. Fashion meets digital arts. What more can one ask for.