4711 - THE OLDEST COLOGNE IN THE WORLD SPONSORS MATTHEW WILLIAMSON LONDON FASHION WEEK A/W12 CATWALK SHOW

4711

It's been announced that 4711 is sponsoring Matthew Williamson's catwalk show at this year's at LFW A/W12. 

Pleasing to the ears as it was, it brought back memories of the shoot I did using the product (4711). 

What a coincidence? Looking forward to the show. Pleasure!

Cult fragrance is a miracle. 8th October 1792 is the origin, fountainhead, the source. Drawn from the tradition, the inspiration, the well-head of the Carthusians; a young german merchant took it to the world.

The distinctive number of the fragrance was the result of a barbaric military occupation. In order to prevent revealing his secret formula, Wilhelm Muelhens gave it solely for use outside the human body.

4711 Echt Kolnisch Wasser

No other liquid product is solely presented in an hexagonal flask. No other liquid product conveys such a sense of history. No other liquid product will give you such satisfaction.

The design of the container is delightful, as well. Touches of gold and red are subtle, but distinctive.

This liquid is on the same pedestal as Talisker, fine Armagnac, Icelandic spring water, and classic Bass.

Ingredients mix orange, lemon and bergamot, then rosemary and lavendar work their calming magic.

Bitter oranges revive the skin.

Spend thirty minutes with this fluid. You will change the world.

Styling - Cuba Charles . Photography - Eugene Weat. Photography Assistant - Robyn Maybank. Make-up - Yves Wu. Hair Stylist - Evan . Models - Nick and Jenis.

Nick is wearing -  Shawl Collar Dress Suit- Slim fit, Shirt, Bow Tie and Red Handkerchif - Crombie Ltd - www.crombie.co.uk

Jenis is wearing  Black One Shoulder Dress by Joseph Ribkoff