Thursday 7 April 2011

ELLA DROR PR PRESS DAY

Venue: St Martins Lane  Hotel
Date: Tuesday, 5th April 2011

EREVOS AETHER
"Gaping void"
AW 2011-2012
"Brain washing, Manipulation, Collectivity, Consumerism, Annihilation of Spiritualism
Exclusion, Isolation, Loneliness

Mistakes
Resignation
Fall
A free fall
Abyss, Gaping Void
Matter, Antimatter

Souls hurt and trying to clean their wounds, 
To find  an answer, an ally for loneliness, 
To find the road to redemption,
The road toward the light, to hope and eternal peace.

the meeting place of the deposed
Two women standing like two great rocks
In the entrance of this,
New for them, Dimension."
Erevos Aether utilize the ever innovative media of fashion filmography to present his AW11 collection, collaborating with celebrated film maker konstantinos Menelaou who works closely with Dian Pernet to bring these garments to life.
Erevos Aether AW11

FRED BUTLER AW11
INCANDESCENT META-MORPH-INCESSANT

FRED BUTLER returned to London Fashion Week AW11 signaling a new chapter in this young designer's career and celebrating a homecoming to her signature psychedelic approach to colour.

Incandescent Meta-Morph-Incessant is inspired by the traditional children's jack-in-The-box where the associate structure, texture and palette converge on a larger than life scale.

Since her graduation from The University Of Brighton in 2003, Fred Butler has amassed the enviable industry following after involvement in countless project and press placements including ELLE, Sunday Times Style, Financial Times, VOGUE Italia etc
Celebrities including Lady Gaga, La Roux have all worn Fred's pieces
Fred Butler AW11

 AQUA AW11 


PIERS ATKINSON AW11

"PARIS"
PIERS ATKINSON Millinery moves into its seventh season with his AW11  collection "PARIS". Each and every piece created by Pires Atkinsons and a small team of artisan from his East London Studio, drawing on skills ranging from leatherwork, embroidery and blocking to gold leafing and hand beading.

This season's tale is inspired by the bruised night skies of Paris, the photography of Brassai who captured the allure of the city and the fantasy lives of those who live there. Shunning he light of day and only coming out to play after dark
Piers Atkinson AW11 "PARIS"

ALEX MATTSSON AW11

"GLIPTOLITH"

ALEX MATTSSON  was inspired by the philosphy of Peruvian Physician Doctor Cabrera who popularized the myth of human and dinosaur co-existance.

Biker jackets and leather panels in trousers referencing motorcycle gear with braided leather and sharp tailoring.
Led fiber-optics are woven through garments in striking  greens creating truly multi-faceted garments which change depending on the light and echoing the extraterrestrial technologies of ALEX MATTSSON's subject matter create their own light source from within the  threadwork.

Alex Mattsson AW11

Not forgetting the lovely food that was served. Yummy! The scones especially were just divine

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