Wednesday, 7 September 2011


' Its The Love Of Art That Innovates Perfection And Let Desire Flow.'

Excitement and innovation through collaboration is what Sebago believes in as a brand. And over the years they have had various talented individuals around the world work with the Sebago brand.

Sebago are now proud to introduce the Artisan Collection taken from the best of their exclusive design collaboration . From the origin of their collaborative partnership with colette, to the more recent pairing with Billykirk, authentic sebago products have been updated for a younger generation of Sebago enthusiasts.

Here are the collaborators with their exclusive designs

His style has always been influenced be the New york downtown. His designs have had a strong following due to his iconic and modern craftsmanship.

This season Vane has brought his enthusiasm to the iconic Docksides boat shoe, re-materilising it for their generation in the latest Vane X Sebago collection, Future Heritage.

This collaboration is a true homage to the dockworkers and boat makers who over the past 40 years have worn Sebago.

In their quest for creating refined and evolved work gear, the brothers, Chris and Kirk from Billykirk have teamed up with Sebago, developing their leather-working expertise to produce their take on the traditional Fairheaven oxford and boot, modern evolution of the authentic dockworker shoe

Fearless in his street smarts and high-style, Ronnie Fieg is known to be radical style activist and also for playing instrumental part in defining and guiding trends.

Fieg epitomizes fashion forward and has a strong following who share their love of daring, designs and individuality. Fieg has lent his skills to a capsule of unique styles complimenting and innovating distinctive Sebago  footwear.

It is an experience we all love to be part of. I am a cult follower of Sebago and especially Ronnie Fieg - the tussles detailing footwear. It is a must have for me.


'Rather Than Objectifying The Wearer, The Jock Fairweather Ladies Footwear Claims To Empower Her In All Aspects Of Her Life'.  


The name might ring bell 'Jock Fairweather' and you might probably seen his shoe collection in the press - The Courier Mail, Brisbane News, The Age to name but a few and various fashion shows both here in London and abroad. 

I had the pleasure meeting of Jock and that was when we struck up the conversation about his designs.

Jock Fairweather is the creative designer for the Jock Fairweather ladies footwear. His very own brand he created after graduating from London College of Fashion and since then he has never looked back.

Joanna (S/S 12)
Jock's collection comes in a demure mix of heels and a captivating on trend wedges. The Spring/Summer 12 range are hyperfeminine and unapologetically epic.

The best of leather - stinggray skins and specailly commissioned silk pattern from designer from Suki Cheema - is used to create this cutting edge footwear. The colour blocking and quirkiness of the footwear is what makes it appealing and more alluring.
Jane (S/S12)

The optical effect of Jock Fairweather's ladies footwear is to lengthen and attenuate the wear's legs and make her stand tall, giving a good posture.

The Spring/Summer 12 collection breaths comfort. It also maximizes the slenderness , height and strengthens the walk of the wear. This is what I call stopping on-lookers in their tracks. These shoes are made for walking, and walking tall and elegant is what it makes you.

Jock Fairweather S/S 12 Footwear collection is a testament of the great design and innovation to come. 

See more of the S/S 12 collection on