Friday, 12 November 2010

Aquascutum Press Day (Spring Summer/Summer 2011) - November 2011

Its always a pleasure to go into Aquascutum flagship store so when I received an invitation to view their Men/ Womenswear Spring Summer collection 2011 I was ever so delighted. And knew it was going to live up to its standard as ever.

Aquascutum as a company has a very rich history about. As I clearly know, it was founded 1851 by high quality tailor John Emary with the mission to provide a stylish protection from the unpredictable British weather.

John Emary invented and patented the innovative technique of shower-proofing wools and was the first to introduce rain repellent cloth. 

The name Aquascutum originate from two latin words 'aqua' which means water and 'scutum' which means shield.
The inspiration behind Aquascutum Spring/Summer 2011 womenswear is that of a quintessential british summer. The womenswear collection is modern, effortless and understated.

The trench coat has been a updated in its durability and performance. The best part is some of the fabrics used include laminated cottons

The tailoring is relaxed but with a neater sharper edge. Butter soft blazer made of leather adds an urban toughness. Safari style jackets in the butterscotch suede give a more relax fell

It is worth mentioning that womenswear has a sleeveless trench which can worn as a dress teamed up with a belt, or better still be worn over a very feminine pleated peg trousers.

The menswear  for Spring/Summer 2011 is also inspired by the quintessential british summer. It brings together technical innovation and a clean modernity , whist continuing to reference the brand's rich heritage.

Favourite pieces and iconic styles are given a fresh lease of life in modern fabrications.

 The Very Chic, Carolyn Springett (group supply Chain Director & Brand Director Aquascutum).
Aquascutum has been in existence and part of London life for over 150 years and it is going strong. It has dressed and continue to dress the powerful  from politicians to Hollywood stars.

Department stores and boutiques globally including Harrods, Selfridges, Bergdorf Goodman and Bloomingdales are where you can find the Aquascutum mens, womenswear and accessories.
It was a very successful press day and I look forward to the next collection.

Chanel Press day- Spring Summer 2011

Chanel Spring 2011 Collection is a breath-taker. King Karl Largerfeild as I call him returned to Chanel's roots with variation of the tweet suit - namely mini culottes paired with a boxy blazers in a cool palette of pastels with a slight dose of sparkle. 

This I have to say is a classic Chanel at its best. I mean words can not be used to describe the collection. Chanel as a collection has always been classic and elegant to the feminine figure. I will let the photos speak for itself.

 A Portrait ofCoco Chanel herself

Classic Coco Chanel Pearls



The piece from Chanel Jewelry Collection is associated with beauty and imagination and still display the same spirt of Mademoiselle Coco Chanel.

To celebrate the 10th Anniversary of the  J12, Chanel launches a nano version featuring a small dial of 29 millimeters. 
Since its creation all over the world, it has been very successful. 

This unisex watch is available in a variety of sizes. The original model is 38 millimeters, still a must have. The other two the chrono and marine are 41 and 42 millimeters. 

The highlight of it all is the new smallest J12 which has a stylist character to it and it is absolute object  of desire. The good thing is, it is not too flashy nor too discreet and very functional. The true essence of an investment buy.
Collection of the J12 Chanel Watches

Mood board
S/S 11 nail Varnish
A Collection of S/S 11 Cosmetic

Myself Charles A. (chachastone on twitter)