Tuesday, 26 June 2012
ENERGIE KICK START THEIR AW 12 'MAKE NOISE' CAMPAIGN WITH UK INDIE ROCK BAND 'RUBBER KISS GOODBYE'
For their AW12 collection, Italian menswear brand Energie has captured the
urban feel of the brand with a new campaign titled 'Make Noise' fronted by
UK band Rubber Kiss Goodbye.
The Energie Make Noise campaign previews in the brands anticipated AW12
collection, presenting a new means of expression through dress that is fully
reflective of Energie¹s identity to stand out from the crowd. The Make
Noise collection presents a mix of black and white urban-style graphic
t-shirts that are not for the faint hearted and a denim collection
synonymous with the cutting edge British indie scene.
Rubber Kiss Goodbye are proving to be one of the UK¹s hottest new bands
around, consisting of Tara Ferry, son of English singer, musician and
songwriter Bryan Ferry along with other band members Oliver and Peter.
Energie also appointed the Swedish photographer Alex Lindhal to follow the
band in their natural environment where they live and work, capturing their
In turn resulting in a range of retro black and white campaign
shots reminiscent of backstage scenes of indie-rock groups on tour,
identifying and exalting the spirit of Energie's Make Noise collection,
for an independent and unmistakable style that goes beyond mere seasonal