This the company that is known for its quirky style of clothing. Their garment ranging from YMC to Cheap Mondays in the fashion stake can be said to be authentic and rebel like in the sense that they create a trend that is different to other high street retail store.
The mens collection has a few chunky over size knitwear with very interesting and eye-catching animated design which can be teamed up with a skinny jeans and boots. Causal / smarts shirts, cardigan, silk scarfs, cropped trousers makes the outfitter's man laid back but still looking sharp and adorable.
The men's footwear not only designed to withstand the A/W weather but also to address comfort and self image.
The women's collection has key pieces influenced by a melange of vintage finds from decadent eras.
Floral dress with feminine clean cut silhouette, lace dresses and skirt with a high waistline can be seen in the collection.
Ripped denim shorts with stud gives the collection a rock & roll and rebel style. The stud denim shorts with a directional T-shirt, leather biker jacket and boots complete the whole look.
Customized staples cable cardigan and waxed jacket with fur and stoles teamed up with ankle boots completes the look.
And not only were there outstanding clothes to look at but also a feast of delicious French croissant and fresh fruits which were exquisite.
I will be looking forward to the next press event for S/S12.