Ascher Pop-Up Store launch Party.

17th February 2011

My Invitation designed Vanessa Fristedt -www,swedishblondedesign.com

 As part of London Fashion Week Ascher launched a pop up store on 221 Brompton Road. It was hip and splendid.

Guests included Blogger and Fashion writer Leroy Dawkins, Blogger and Socialite Prince Cassius, couturier Tomasz Starzewski, actress Greta Scacchi, interior designer Tessa Kennedy, theatre director Sir Peter Hall, 

actress and film maker Somi Guha, Toby Anstruther, students from St Martin's, curators from the V&A museum, stylists, models, etc etc... were treated to glasses of champagne. Being a fashion,art and design enthusiast, there was no other better place to be that night. This is the company that has an immense rich history.

Now, Sam Ascher the grandson of the innovative textile genius Zika Ascher let us on a history about the Ascher company, and about how its designs spans the history of post war fashion. He also talked about how the fabric has been seen on every catwalk from the Balenciaga and Dior to Mary Quant as well as Anna Sui.

Ascher was the first to approach contemporary artist to design fabrics and scarves. Including Matisse, Moore, Sutherland and Zao wou-ki. It is also worth mentioning that these artist were not given any rigid guidelines or restricted in any form or what so ever as far as coming out with a design was concerned.  

Up until now, Ascher continues the tradition of creating very rich beautiful fabric and accessories.

On display are framed on the walls of 30 vintage Ascher scarves  some in silk, some in other fabrics, they were silk-screen printed by masters and commissioned by Zika from 51 of the greatest names in the 20th Century art.

There is also on display photocopies of archives of hand written and typed letters to the genius Zika Ascher and photographs. I have to say I was really touched by that. Very Fascinating.

Sam Ascher showed his newest scarf collection for Autumn/Winter 2011. The current Spring/Summer collection 2011 is on sale in selected stores in London and on http://www.ascherstudio.co.uk

The pop-up store is now opened to the public till the 15th March 2011.