Sunday, 6 February 2011

Anju Khusul (SEED) Fall 2011 Collection

 It is always refreshing to hear and see something new in fashion. I was really delighted when I got the opportunity to view this beautiful design from Anju Khusul. For her ever first fall 2011 collection, I have to say she has really surpassed herself.

My take on the collection is that of modern, chic and sleek, feminine, eccentric, Rock & Roll, and sporty.  They are all ready-to-wear collection and the attention to detailing is spot on.

Now here is her story...

Anju Khusul spent six months working at Volcom On the SEED collection for Fall 2011. SEED is a Volcom initiative to support the grass root of fashion.

Volcom approached London College Of Fashion which Anju was a student of with an open brief to re-invent a classic piece of Volcom denim and the prize on grasp was a six months working placement in the girls design department. The winner was to work on a capsule collection to be known as the SEED line. After hundreds of entries a winner was picked and it was no other person than Anju Khusul.

As she quotes 'In creating this capsule collection, my starting point point was to re-visit some of Volcom's most popular and key garments. I wanted to create a fresh take on these key pieces but loose the Volcom identity. As I started my research, I became very inspired by the traditional Japanese art of Origami, I wanted to recreate intricate and beautiful origami techniques in fabric'.

Matt and sheen black, estate blue, cinder brown and hints of plum is what the colour palette is based around. As Anju states 'the combination of these colours project a feminine and a sleek look, and with this being a more luxurious line, my fabric choices reflect this accordingly including silk yarn, bamboo cotton and a woven jacquard'.

As a fashion stylist seeing this collection which is fresh and new I have a firm believe that it grow and flourish as time goes on. There is a true genuine talent in Anju Khusul.

This one of my favorite piece the 'Free me Butterfly'

> This is a long version of the classic wind breaker
> It has funnel neck with a zipper that concealed a fold in hood.
> Above the bust tuck details.
> Concealed adjustable elastic draw cord at the waist.
> A balloon volume shaped skirt. Two types of pockets, zip up and volume patch  with draw cord.
> Centre  front exposed zip.
> Fabricated with polyester coated with 1000-mm of water proofing coating.
> Fully lined with origami lining.
very good detailing.

Love It Satchell
> Snake skin inspired purse.
> Detachable strap.
> Antique  brass hard wear buckle detailing on front and strap.
> piped seams on side and back.
> Lined with a satin and inside zip pocket.
> Closed with a magnetic snap.
The good thing about this  accessory piece is that is it has a multi-functional purpose. It can be a shoulder bag, held as a purse or a clutch.
Anju Khusul - Designer.
 The second SEED project is already underway with Atelier Chardon Savard School in Paris.
Follow the story online, at

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