'AN AFRICAN GIRL IN THE WESTERN WORLD' - PERIGOLD DESIGN

'She Sets The Pace As The Rest Follow...Watch!!'

'An African girl in the Western World' was the theme I came up with when shooting this fashion film for the PERIGOLD clothing label.


The Piece worn by the model is a jumpsuit. 

PERIGOLD is known for her use of rich African 'woden' prints which she transforms it into a western style of clothing with embedded Afrocentrism.  

You can view more of PERIGOLD's collection on www.perigold.co.uk 

Now click on the link below to watch the film.

http://dl.dropbox.com/u/17012730/Perigold.mp4.

Enjoy!

Credits:Makeup - Charles Ampadu. Hair - Tokoyo J. Styling - Charles Ampadu. Film by Max Eggeling & Patrick Shead-Simmonds. Jumpsuit - Perigold. Accessories by Bolongaro Trevor, Jock Fairweather. Model - Priscilla.

SMART BUYS FOR THE WINTER SEASON - ENERGIE MENSWEAR

Winter Is No Frivolity , Be The 'Energie' Man - Its your Smart Buy For This Winter... Be a Winner!

Lets get real here guys... winter is here and its all about being able look good and rock your look even though it might be freezing cold.

The Energie man's A/W 11-12 collection is what we should be rocking with this winter for its durability, stylishness and the edge it will give you to combat the winter weather.

Padded Winter Denim Jacket By Energie.

Pieces like the padded denim jacket are a must-have and a smart buy this season. The padded inside keeps the warmth within. Team that with your boots and a pair of loose fit denim jeans and you are set to rock the street.

The knitwear from the Energie range is not to be forgotten. Like they say, the chunkier the wear, the warmer you feel. The best style tip: a fitted Energie shirt with knitwear and denim slim-fit jeans; team them up with boots.

With their strong, rigorous winter denim jeans, Energie does not follow established trends; they focus on using quality materials and fabric to create outstanding and cutting-edge designs.

The men's winter range from Energie is a smart buy, with various denim pieces to accessories that are going to combat the weather and still maintain your cool.  

Energie has shops all around the world for you to visit, or you can shop online at www.energie,it

Waist Length Coat -  A Feel Of The Military Look.

Chunky Woolen Scarf - Winter Warmer.

SEBAGO STORE LAUNCH - REGENT STREET

EVENT: SEBAGO STORE LAUNCH.

WHERE: 78 REGENT STREET, LONDON

WHAT WE ATE: CANAPES, OYSTERS - WWW.OYSTERMEISTER.COM

WHAT WE DRUNK : BRUT

Last night - 23 November, 2011- saw the launch of the first ever Sebago flagship store on Regent Street in London. 

Who wouldn't be a fan of this American brand in terms of their innovating craftsmanship, style and attention to details. 

www.sebago.com

Over the years Sebago have had various talented individuals such as Vane, Billy Kirk (Chris & Chris), Ronnie Fieg work with the brand.

The Nautical theme store is on two floor - lower ground floor and a first floor- which is spacious, airy and bright. It is a known fact that  Sebago has a very strong and dedicated following. And these dedicated fan are certainly not going to be disappointed with their A/W 11- 12 collection at the store.

The new Store is now open so go and immense yourself in the nautical theme and create  yourself a look that says you are a Sebago clan.

I can not end without thanking the Chase Pr team who made the night a great success. 

Well Done.

HORACE S/S 12

Horace S/S 12

Horace Clothing is always pushing the boundaries with their designs. And lets just say they never fail in my eyes. The design house can go on pushing the boundaries as far as I am concerned. 


Their S/S 12 is more to adhere for. This men's oversize top with an infusion of leather gives it a futuristic edgy look and the quirkiness is much to be desired.


View the rest of the collection on - www.horace.tv


I have so should you.


Pleasure is what I call it.

A WALK WITH JOCK FAIRWEATHER SIDE S/S12

Ladies, take a walk on the wild side.

Take a walk on the wild side.

Jock Fairweather S/S 2011 takes colour-blocking to a new level.

Look at your feet, and feel the move. 

Soft and comfortable, you will float.

Stand tall, confident and elegant, with Fairweather.

You will stride next spring. Do not fall short.

WWW.JOCKFAIRWEATHER.COM

WHEN AOFM CALLS.

'Every Face Is A Blank Canvas And Every Brush Stroke Creates Something Magical.' AOFM

WWW.AOFMPRO.COM

Beauty is in the eye of the beholder, and beauty can the attained with a stroke of a brush with the Academy of Freelance Makeup.

AOFM - The Academy: the house of personal transformation. The Academy of Freelance Makeup delivers the dream of image-change.

AOFM gives the most high-concept high-fashion make up, fashion tools and cosmetic brushes, with which designers can hit their best.

The Academy has powered many fashion shows with their unique touch of originality and flair. An academy is a place of her learning, and AOFM is a tutor. Graduate fashion week is a wonderful example.

And the Academy is transcontinental. NYFW, Mercedes Fashion: spread it across SA, Taipei, Perth; global reach.

It's founders, Jana Ririnui, a talented makeup artist and Lan Nguyen, also a makeup artist and an insightful creative director, have newly inspired the art of makeup.

They have done that by teaming up with top makeup artists who are at the pivotal heights in their industry.

Their first edition book titled 'MAKEUP IS ART' - Creative make up by AOFM got sold out.

They have however come out with a second edition - MAKEUP IS ART - Professional Techniques for Creating original looks by AOFM.

Jana Ririnui and Lan Nguyen have created a new world of makeup beauty.They are the new pinnacles of face fashion.

Watch and be blissed.

BOLONGARO TREVOR NEW STORE LAUNCH - COVENT GARDEN

Structure,Military Style, Vintage, Quirkiness,Movement,Couture, Edginess, Rock N Roll... key note elements attributed to Bolongaro Trevor.


www.bolongarotrevor.com

Covent Garden is the home of the Bolongaro Trevor new store. It is a must-flock..

BT plays with the rural tradition of the 'covent garden'; wimples and surplices aside, they lay out Siena-style rustications, but with mirrors to check your look and stance.

The new store launch was graced with invited guest, dedicated lovers of the brand, the press and the fashion galore who were pampered, with the cutting edge pieces of the  AW11-12 collection.

Kait Bolongaro and Stuart Trevor are the main duo in the frame, and they continue to take the Bolongaro Trevor brand to the next high end level. 

Earlham Street is now fashion central, so go.

Kait Bolongaro & Stuart Trevor

FASHION PRESS WEEK SPRING/SUMMER 12

The Fashion Zoo - Fashion Press Week SS 12 (8th - 9th November 2011).

In a decommissioned church near Regent's Park, some of today's most interesting designers set out their stands this week.

This church, now unused for worship, is one of the “Commission Churches” or “Waterloo Churches” – a series of churches built across London to celebrate the victory over Napoleon at Waterloo, to keep hoi polloi in the C of E at a time when non-conformist movements were strong.

The venue was designed by the greatest architect of the time, and the fashion designers did their best to rise to that challenge.

There was such diversity and a lot to see. My personal favourite was the 'Mini' stand - managed by S&X Media Limited based in Birmingham- with great accessories, a new, robust foldable cycle, and a carbon-fibre racing beauty you could lift with your little finger.

Then there was Olga Berg, with glorious clutches and jewel-studded pouches. Christy's gave us funky velvet bowlers in subtle maroons and moss greens, a sure way for a lady to assert herself on the first day in the office.

'Duck and Cover' show jackets, tops and jeans, (shorts, too), with original colours and definitive summer shapes. And 'East' offer Indian-inspired pieces, made in ruffled, Ikat-style colours; one of their long frocks drew me as a moth to a flame.

I missed James Lakeland's personal appearance at his stand, as he had just arrived from New York and needed some down-time, although his clothes struck by their craftmanship, attention to detail and colour-contrasts; they are all made in Tuscany, sourced from local suppliers, and will make the summer a lighter place.

Upstairs in the church, Austin Reed were very impressive. Soft casuals, City wear, new knits, traditional formals. They have, intelligently, moved their Regent Street store to the previous Acquascutum location across the road.

Go visit. It's worth the trip.

An Interview With Vernoica Moncho Lobo

It is one of those moments in my life when I love and adore the things I do. 


I came across Veronica Moncho Lobo AW 11 designs pieces on my first ever visit to Forward Pr office. And since then I have had the pleasure of meeting Veronica Moncho Lobo a couple of times at fashion events, and I have to say she is a cool and put together young lady. 


This interview is a must read and a delight.




 Tell me about yourself and how it all started with the Veronica Moncho Lobo label. By the way I adore your clothes I have to say.

I was born in Argentina and lived for the first 15 years in my hometown, Salta. I left home to finish my secondary studies in the United Sates, in a boarding school in Connecticut, Miss Porter’s School, where I perfectedmy English and started to specialise in Fine Arts. After graduation I moved to New York, and specialized in fashion design at the University of Parsons School of Design. After stints at both Donna Karan and Catherine Malandrino, I moved to Milan where I worked for a startup menswear label and then as part of the creative team for accessories label, Zagliani.

In 2007 I moved to London, both for a change and to explore fashion. After a few months working with a local designer I decided I was ready to launch my own line together with my brother. Since 2008 our company has been growing and we now sell in selected boutiques across the globe. In March 2011 we launched our first flagship store in London’sBelgravia on Elizabeth Street and we are now ready to introduce our firstfragrance, which will be launched on the 16th of September during London Fashion Week.

Fashion has so many ambiguous meaning, so therefore, what would you say fashion means to you personally?

Fashion, as an art form, is what I’m most passionate about. I love the beginning of every design season when I start with the fabric research. I can spend hours and hours selecting fabrics, colours, prints, and embellishments. While I do that I also start to create the colour palettes in my head, the first ideas become more and more clear and I can’t wait to go home and start sketching. Fashion to me is a way of expressing myself.

what inspires you to design your collection each season?

Inspiration comes from a variety of things. It comes from trips abroad, from architecture, a fusion of western-eastern cultures; I have always been strongly influenced by Asia. But what inspires me most are theactual fabrics and the colours; colour is my candy. Once I know the material I’m working with I am overflooded with ideas and start playing with shapes and fabric combinations.

Veronica Moncho Lobo A/W11

 What would you say is your trademark piece and how would you describe it?

Definitely the off the shoulder look is one of my signature pieces; you will always find it in every collection. It is one of my classic looks that I elaborate and change every season. It was born in my very first capsule collection and is where I started to design the rest of the collection. It is a very feminine look and has an Asian twist. I have versions in short cocktail dresses and the long ones. In the A/W collection I am playing with this asymmetry on half skirts and jackets.

Veronica Moncho Lobo AW 11

 Who would you say the Veronica Moncho Lobo woman is?

The Verónica Moncho Lobo woman is independent, confident, and very feminine. She is not afraid of expressing herself through choices of colour and understands how at every point in time she is expressing a newseason while capturing its element of timelessness.

How do you select your muse to promote your collection.

My muses are Audrey Hepburn, Grace Kelly and Jacquie Kennedy Onassis. These three women stand out in history because of their femininity, sophistication and grace, and their style transcends through generations and time.

Would you ever consider putting your brand name  or would you ever design a collection for any of the high street brand?

Veronica Moncho Lobo AW 11

Yes, why not? Many designers have collaborated with H&M and I think is a great way to approach a younger crowd. I don’t think I would do it as a permanent line, or at least I do not have any plans for the near future, but the idea of doing a small collection for a high street brand appeals to me.

Award ceremonies like the Oscars is a huge deal, so if you had to choose one female celebrity actress, who will it be and why?

I would choose Kate Winslet. Kate has shown to the world her amazing talent in the film industry. She has blossomed with the years; she is a mother of three children and supports great causes. I admire her as a woman, and I stand by her side in the campaign “No to Botox”. I believe in aging naturally, and most importantly I believe in inner beauty.

 What do we have to look out for in your next 2012 collection?

For the next 2012 collection you can expect many shift dresses. The inspiration comes from the 60’s, so you will find geometric shapes, color blocking, beautiful bold colors and a geometric and colorful print that recalls that era. The pieces are very easy to wear it during the day andthrough the evening if you happen to have a cocktail or dinner.

Where do you see yourself in the next 5 years?

In the next five years I see myself growing gradually as a brand, expanding the breadth of the collections, and with a couple of flagship stores around the world.

                      -End-

Models : Anarz & Priscilla of CHASEBOND Models. Styling : Charles Ampadu. Photographer: Rusty.