A WALK WITH JOCK FAIRWEATHER SIDE S/S12

Ladies, take a walk on the wild side.

Take a walk on the wild side.

Jock Fairweather S/S 2011 takes colour-blocking to a new level.

Look at your feet, and feel the move. 

Soft and comfortable, you will float.

Stand tall, confident and elegant, with Fairweather.

You will stride next spring. Do not fall short.

WWW.JOCKFAIRWEATHER.COM

JOCK FAIRWEATHER S/S12 LONDON FASHION WEEK LAUNCH PARTY AT MAHIKI

Stand Tall And Elegant In Jock Fairweather Spring/Summer 2012 footwear.


One of the astonishing launch parties I was invited to during this year's London Fashion Week was Jock Fairweather's.


The launch in Mahiki was graced with fashion writers, buyers, fashionistas, shoe lovers etc.

(L-R) Myself, Jock Fairweather and Karma-Style

Jock Fairweather is the new hot thing to come out of London College of fashion. He launched his own women's footwear right after he had graduated - Jock Fairweather Label. And there was no better time to celebrate the launch of his spring/summer 2012 ladies footwear than London Fashion Week.


To the launch the JF S/S 12 footwear collection saw some of ladies parading in the dinstictive eyecatching footwear.

Jock fairweather S/S12

  The ladies seemed really comfortable and confident wearing the shoes which goes to show that not only does footwear look good but it is wearable. 


What makes the shoes distinctive is the colour blocking. They in-effect stand out and can be seen to compliment and outfit one wears.


The night couldn't end without me dancing and enjoying myself. After all it was London Fashion Week and one had to be in the mood to do fashion and be fashion.

Jock Fairweather And friends.

The launch was a success and the Jock Fairweather ladies footwear has come to stay. 


To view the entire S/S12 collection visit www.jockfairweather.com


Pleasure!

JOCK FAIRWEATHER SPRING/SUMMER 2012

'Rather Than Objectifying The Wearer, The Jock Fairweather Ladies Footwear Claims To Empower Her In All Aspects Of Her Life'.  

JOCK FAIRWEATHER

The name might ring bell 'Jock Fairweather' and you might probably seen his shoe collection in the press - The Courier Mail, Brisbane News, The Age to name but a few and various fashion shows both here in London and abroad. 

I had the pleasure meeting of Jock and that was when we struck up the conversation about his designs.

Jock Fairweather is the creative designer for the Jock Fairweather ladies footwear. His very own brand he created after graduating from London College of Fashion and since then he has never looked back.

Joanna (S/S 12)

Jock's collection comes in a demure mix of heels and a captivating on trend wedges. The Spring/Summer 12 range are hyperfeminine and unapologetically epic.

The best of leather - stinggray skins and specailly commissioned silk pattern from designer from Suki Cheema - is used to create this cutting edge footwear. The colour blocking and quirkiness of the footwear is what makes it appealing and more alluring.

Jane (S/S12)

The optical effect of Jock Fairweather's ladies footwear is to lengthen and attenuate the wear's legs and make her stand tall, giving a good posture.

The Spring/Summer 12 collection breaths comfort. It also maximizes the slenderness , height and strengthens the walk of the wear. This is what I call stopping on-lookers in their tracks. These shoes are made for walking, and walking tall and elegant is what it makes you.

Jock Fairweather S/S 12 Footwear collection is a testament of the great design and innovation to come. 

See more of the S/S 12 collection on www.jockfairweather.com