The tribute first introduced in AW 2011 to celebrate the iconic years in Rene Lacoste illustrious that established the reputation and nick name of the crocodile.
Summer 2012 sees the brand celebrate the year 1927 with a range of shoes infused with the sporting elegance of the era.
Fondly nicknamed 'Le crocodile'. Rene Lacoste was tenacious on the court , passionate and meticulous in his style. A tennis champion of the 1920s, he dominated the tournaments around the world, winning the titles at Wimbeldon, The Us Open and The French Open - The scene of his first Grand Slam win, at 20.
The tribute collection is the product of careful design and thoughtful detail. The tongue tab on each shoe features seven stars, which are filled in as a reference to Rene grand slam victories. Inside the tab, the specific year is embroidered.
A tribute video for you to watch. Enjoy!
http://www.youtube.com/watch?v=gwn0aejkWo8
For their AW12 collection, Italian menswear brand Energie has captured the
urban feel of the brand with a new campaign titled 'Make Noise' fronted by
UK band Rubber Kiss Goodbye.
The Energie Make Noise campaign previews in the brands anticipated AW12
collection, presenting a new means of expression through dress that is fully
reflective of Energie¹s identity to stand out from the crowd. The Make
Noise collection presents a mix of black and white urban-style graphic
t-shirts that are not for the faint hearted and a denim collection
synonymous with the cutting edge British indie scene.
Rubber Kiss Goodbye are proving to be one of the UK¹s hottest new bands
around, consisting of Tara Ferry, son of English singer, musician and
songwriter Bryan Ferry along with other band members Oliver and Peter.
Energie also appointed the Swedish photographer Alex Lindhal to follow the
band in their natural environment where they live and work, capturing their
every move.
In turn resulting in a range of retro black and white campaign
shots reminiscent of backstage scenes of indie-rock groups on tour,
identifying and exalting the spirit of Energie's Make Noise collection,
for an independent and unmistakable style that goes beyond mere seasonal
trends.
