ENERGIE KICK START THEIR AW 12 'MAKE NOISE' CAMPAIGN WITH UK INDIE ROCK BAND 'RUBBER KISS GOODBYE'

For their AW12 collection, Italian menswear brand Energie has captured the
urban feel of the brand with a new campaign titled 'Make Noise' fronted by
UK band Rubber Kiss Goodbye.

The Energie Make Noise campaign previews in the brands anticipated AW12
collection, presenting a new means of expression through dress that is fully
reflective of Energie¹s identity to stand out from the crowd. The Make
Noise collection presents a mix of black and white urban-style graphic
t-shirts that are not for the faint hearted and a denim collection
synonymous with the cutting edge British indie scene.

Rubber Kiss Goodbye are proving to be one of the UK¹s hottest new bands
around, consisting of Tara Ferry, son of English singer, musician and
songwriter Bryan Ferry along with other band members Oliver and Peter.
Energie also appointed the Swedish photographer Alex Lindhal to follow the
band in their natural environment where they live and work, capturing their
every move. 


In turn resulting in a range of retro black and white campaign
shots reminiscent of backstage scenes of indie-rock groups on tour,
identifying and exalting the spirit of Energie's Make Noise collection,
for an independent and unmistakable style that goes beyond mere seasonal
trends.

SMART BUYS FOR THE WINTER SEASON - ENERGIE MENSWEAR

Winter Is No Frivolity , Be The 'Energie' Man - Its your Smart Buy For This Winter... Be a Winner!

Lets get real here guys... winter is here and its all about being able look good and rock your look even though it might be freezing cold.

The Energie man's A/W 11-12 collection is what we should be rocking with this winter for its durability, stylishness and the edge it will give you to combat the winter weather.

Padded Winter Denim Jacket By Energie.

Pieces like the padded denim jacket are a must-have and a smart buy this season. The padded inside keeps the warmth within. Team that with your boots and a pair of loose fit denim jeans and you are set to rock the street.

The knitwear from the Energie range is not to be forgotten. Like they say, the chunkier the wear, the warmer you feel. The best style tip: a fitted Energie shirt with knitwear and denim slim-fit jeans; team them up with boots.

With their strong, rigorous winter denim jeans, Energie does not follow established trends; they focus on using quality materials and fabric to create outstanding and cutting-edge designs.

The men's winter range from Energie is a smart buy, with various denim pieces to accessories that are going to combat the weather and still maintain your cool.  

Energie has shops all around the world for you to visit, or you can shop online at www.energie,it

Waist Length Coat -  A Feel Of The Military Look.

Chunky Woolen Scarf - Winter Warmer.

THE PIONEER - YVON CHOUINARD

'Man On Ice'

Here is a little read about the founder of Patagonia and how it all started. I hope you enjoy it...

Yvon Chouinard

Yvon Chouinard has always drawn something from nothing. And he believes in subtracting, not adding.

He taught himself carpentry and ironmongery, and he entrusted his business to other inspired individuals while he travelled to the ends of the earth (Himalaya, Patagonia) developing new techniques of climbing, on vertical rock faces, vertiginal peaks, and ice.

The original conception was a hand-made collection of climbing pitons, paring the material to the minimum, utilising artisinal methods with practical experience.

Clothing came later, as the climbing kit of the day was too moisture-retentive and heavy. Yvon developed a series of fabrics that are insulating and light, and then expanded into the field of casual wear.

Make a trip to the 6A Langley Street, Covent Garden store, and judge for yourself.

Paul Costelloe Opens London Fashion Week - S/S 12

It's friday morning 7-am, 16th September 2011 and I am sure of what to do and where to be when the time hits 9-am - It was going to be Paul Costelloe Spring/Summer 12 fashion show at somerset House.


It's 9-am and I am all ready for the show to start. The light deems, the music starts playing  and the first model steps out to open the show and the rest follow.


Paul Costelloe S/S 12 collection as usual were really strong and classic. Costelloe did what he does best by putting up an elegant show.


 The whole collection had a 1960's feel to it. The Mad Man era I have to say. The structure and silhouette were effortless and movement was attained. There were a dash of white, cream, sky blue, stiff organza red and other neutral colours.

Paul Costelloe S/S12

The ladies wear saw the return of baby doll dress with a massive following volume to it. The above knee mini-dresses certainly had some quirkiness- bringing back the 1960s trend back into being.

It worth mentioning the striking detailing of the back of the dresses and eye catching they were. I could one point see the audiences fixation.


The menswear also did not cease to disappoint at all. The suits were sharply cut and the trousers flared in length giving it a nice movement.

Paul Costelloe S/S11

And being a admire and wearer of floating oversize shirts, I was really pleased to see Paul Costelloe had infused it in his S/S12 collection. The menswear in short were of course undoubtedly was beautiful as the womenswear.


Paul Costelloe yet again put up a good and alluring collection for the start of London fashion week.