PRESS RELEASE
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Oliver Sweeney – Not for Tip-toeing.
Spring Summer 2011 collection launched to trade on back
of highly successful 2010 performance.
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| orateredtamponato |
Oliver Sweeney, the luxury footwear and accessories brand is pleased to announce the launch of their
Spring Summer 2011 collection. The collection will build on the success of SS10 performance which has
seen +40% LFL growth in retail and over 200% increase in online sales.
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| serpentine blue - the must have for every man. |
(The trading figures for June show a 57.4% LFL growth in retail and online sales compared to last year.
Cumulatively, Sweeney were up by 38.8% for the first half year (February-June) compared to the
previous year, including sales from the website, which saw an increase of 235% compared to last year’s
figures)
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| wilkinstan- One of my favourite loafers. |
The positive reaction has been generated by the new design direction the brand has taken and from the
introduction of the new Good Year Welted and ‘Oliver Sweeney London’ collections. These lines have
taken a more of a contemporary approach whilst retaining original characteristics of an Oliver Sweeney
shoe.
Oliver Sweeney recently launched a high impact advertising campaign across London, using prominent
96 sheet Outdoor Plus billboards The creative focuses simply on the Oliver Sweeney logo, a beautifully
crafted shoe, the signature green inner sole with a simple caption – NOT FOR TIP- TOEING. The
campaign has been designed to entice loyal and new consumers to the stores to discover the current
collection of footwear, apparel and accessories. More creative concepts to support the brand are due to
follow in the early Autumn.
This Autumn also sees the opening of Oliver Sweeney’s fifth store, located in the new luxury
development of Spinningfields, Manchester, on The Avenue alongside other successful fashion brands
such as Armani, Flannels, All Saints and Mulberry, will open on the 23rd of September.
PRESS RELEASE
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-ENDS-
For further information, images or samples please contact Poppy Watson
Email: poppy@oliversweeney.com Tel: 020 7428 3231 / 07796 560261
Notes to Editors and stockiest info:
Since its inception in 1989, Oliver Sweeney has become synonymous with high quality values. The handcrafted process, the finest Italian
leathers and the originality of each design all lend their part in giving the brand authority and confidence. The original Anatomical LastTM that
Oliver designed before launching the brand still forms the basis of the footwear today.
Oliver Sweeney products are available through our online store (www.oliversweeney.com) and in our four retail stores in the UK (detailed
below) and a comprehensive wholesale business across the UK and Ireland.
5 Conduit Street, London. W1S 2XD. 020 7491 9126
38-40 County Arcade, Victoria Quarter, Leeds. LS1 6BH. 0113 242 7864
133 Middlesex Street, London. E1 7JF. 020 7626 4466
Harvey Nichols, Knightsbridge concession, London. SW1X 7RJ. 020 7201 8637 info@oliversweeney.com
International sales enquiries - Tim Soloman tim.soloman@oliversweeney.com +44207 428 3237 or +447810 712083 or visit us at
Micam in September - Pavilion 6, Stand Number B0507.
For more shoes and accessories collection visit www.oliverswenny.com
Oliver Sweeney is every mans must have. Go get it and own it.
