TIME IS NEAR - LONDON COLLECTION MEN AW 13.

'DON'T FAKE IT BOYS, MAKE IT'.

Wake up,London man. The time is upon us for you to show your style.

Do not take schlepping for granted. Tighten those buns, sharpen this linens and put those strade of Milan and the those avenues of Paris to shame. The English man still leads the way in natural masculine  style. Gun or no gun.

The English man first made pink a manly colour. The Brit first made pyjamas stripes acceptable as work dress. Do not be afraid of the heritage. Take the look and attitude to the world.

London collection Men is not simply there to celebrate the diversity of men's fashion but to evangelize, celebrate and bring bold looks to every man on the street. Step out each morning with a smile on the face and a gorgeous colour combination for the public to appreciate.

We can go further. Male make-up is now allowed. We are not talking mascara at Goldman Sachs but subtle touch under the eye will Everyman look better. Wear slimming under-hose, invest in a few pairs of silk socks and never been in a pair of shoes are not from Lobb.

Don't fake it boys, make it.