Arfango, the luxury heritage Florentine shoe and accessories brand
founded in 1902 opened its first Uk freestanding store on
Walton Street, London SW3 on Monday 7th February. This will be
Arfango's second store, its first having opened in Saint Tropez in 2009.
The
Arfango brand which is of
contemporary mix,
innovative design and
traditional artisanal techniques has attracted an
impressive fan base that includes
Cameron Diaz,
Rachel Blanchard,
Morgan Freeman,
Adrien Brody,
Ryan Gosling and the American R&B and soul artist
Eric Benet.
The decor of the boutique is a
mix of seductive,
passion and
elegance. The whole inspiration behind boutique creation was that of theatre where the shoes are the protagonists and the dark black painted niches represent the stage. The red fire velvet pillars and curtains brings a very intimate feel to the boutique.
Alberto Moretti took on the role of
creative director after the family had acquired the the Arfango brand and injected a new energy and modernity into the collection. Its iconic
'velvet shoe,'
a silk velvet,
hand-stitched moccasin,
in a broad colour palette from the racy fire-engine-red through royal blue,
purple and lavender,
to the more classic chocolate brown,
gun metal grey and
deepest black.
 |
| Laser infused on the Velvet to attain the design on the shoes. |
 |
| The Three Pairs of Shoes - 'Love Me' Love You' |
The glamorous line of the women's shoes and accessories was launched three seasons ago and already has a strong following. The collection includes velvet pumps, boots and stilettos for day and sophisticated heeled sandals for evening. Eelskin, patent leather, ponyskin, dappled leather, brushed calf and laminated python are embellished with silk detailing in bold and vibrant colour: mauve, red, turquoise and black.
It is also worth checking out their website at
www.arfango.com
There is more to come from the
Arfango brand as I was told by the
creative director Alberto Moretti.
