Oliver Sweeney Spring Summer 2011 (Press Day)

PRESS RELEASE 

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Oliver Sweeney – Not for Tip-toeing. 

Spring Summer 2011 collection launched to trade on back 

 of highly successful 2010 performance. 

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Oliver Sweeney, the luxury footwear and accessories brand is pleased to announce the launch of their 

Spring Summer 2011 collection.  The collection will build on the success of SS10 performance which has 

seen +40% LFL growth in retail and over 200% increase in online sales.   

serpentine blue - the must have for every man.

(The trading figures for June show a 57.4% LFL growth in retail and online sales compared to last year. 

 Cumulatively, Sweeney were up by 38.8% for the first half year (February-June) compared to the 

previous year, including sales from the website, which saw an increase of 235% compared to last year’s 

figures)  

wilkinstan- One of my favourite loafers.

The positive reaction has been generated by the new design direction the brand has taken and from the 

introduction of the new Good Year Welted and ‘Oliver Sweeney London’ collections. These lines have 

taken a more of a contemporary approach whilst retaining original characteristics of an Oliver Sweeney 

shoe. 

Oliver Sweeney recently launched a high impact advertising campaign across London, using prominent 

96 sheet Outdoor Plus billboards  The creative focuses simply on the Oliver Sweeney logo, a beautifully 

crafted shoe, the signature green inner sole with a simple caption – NOT FOR TIP- TOEING. The 

campaign  has been designed to entice loyal and new consumers to the stores to discover the current 

collection of footwear, apparel and accessories. More creative concepts to support the brand are due to 

follow in the early Autumn.  

This Autumn also sees the opening of Oliver Sweeney’s fifth store, located in the new luxury 

development of Spinningfields, Manchester, on The Avenue alongside other successful fashion brands 

such as Armani, Flannels, All Saints and Mulberry, will open on the 23rd of September.  

PRESS RELEASE 

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-ENDS- 

For further information, images or samples please contact Poppy Watson  

Email: poppy@oliversweeney.com Tel: 020 7428 3231 / 07796 560261 

Notes to Editors and stockiest info:  

Since its inception in 1989, Oliver Sweeney has become synonymous with high quality values.  The handcrafted process, the finest Italian 

leathers and the originality of each design all lend their part in giving the brand authority and confidence. The original Anatomical LastTM that 

Oliver designed before launching the brand still forms the basis of the footwear today.  

Oliver Sweeney products are available through our online store (www.oliversweeney.com) and in our four retail stores in the UK (detailed 

below) and a comprehensive wholesale business across the UK and Ireland.  

 5 Conduit Street, London. W1S 2XD. 020 7491 9126 

 38-40 County Arcade, Victoria Quarter, Leeds. LS1 6BH. 0113 242 7864 

 133 Middlesex Street, London. E1 7JF. 020 7626 4466  

 Harvey Nichols, Knightsbridge concession, London. SW1X 7RJ. 020 7201 8637 info@oliversweeney.com  

 International sales enquiries - Tim Soloman tim.soloman@oliversweeney.com +44207 428 3237 or +447810 712083 or visit us at 

Micam in September - Pavilion 6, Stand Number B0507. 

For more shoes and accessories collection visit www.oliverswenny.com

Oliver Sweeney is every mans must have. Go get it and own it.

KAREN MILLEN SPRING/SUMMER 2011 PRESS DAY

 Karen Millen is a global women's designer brand which is dedicated to dressing confident and glamourous women around the world in fine and polished clothes. So it was such a great pleasure when I received an invitation to preview their Spring/Summer 2011 collection. 


The collection has a very fresh and youthful feel to it as well as boosting  rich and bright colours which is feminine and elegant to the female figure. The fabric are are very light in texture and soothing to the skin.

 There is nothing like a good tailoring when it comes to womens wear, a good gone makes you feel invincible and that is exactly what Karen Millen collection has done for 2011 S/S wear.

The must have stud bag

I take this opportunity to thank Teresa Ramsden and her team in organizing a successful press day.


 And go to www.karenmillen.com to view more of their collection.

LOUIS VUITTON S/S 11 PRESS DAY.

As I entered the Head Office of Louis Vuitton on Old Bond Street for the preview of their Spring/Summer 2011 collection i knew i was going to be seeing a collection thats worth seeing. Marc Jacobs never ceaseS disappoint me. The collection is very glamorous and very flattering to the female figure.

There is gloss, glitter and glamour in this Spring/Summer 2011 Louis Vuitton collection. There is also a dazzling color, shimmering texture and mesmerizing movement.

The season's shoes are high heels sandals which sensually reveal the feet with slender straps in glossy patent leather, combined with the touches of suede, lizard or satin. Here, too, detail is the key. The heels come adored with flapper-style fringes or in the shape of animals legs encrusted with strass and crystal.

Amazon skydiving inspires the collection's army issue parachute construction and lightweight silks. It is also worth mentioning that New York's superstar tattoo artist Scott Campbell had an input in the classic pattern and animal signs from the chinese zodiac.

Ivan Rodriguez- Watch & Jewellery specialist for Louis Vuitton.

For more information visit www.louisvuitton.com. I just want to thank the press team for the good work done.

Peckham Rye LONDON

Peckham Ryes own humble beginnings are to be found in mid eighteenth century London in Peckham Rye itself with the gentlemens present owner.

Charles tailoring career began when he was just 14 years, enlisting in the post Napoleonic British Army in 1854. Charles was both a boy solider and tailor to the 7th Royal Fusilier regiment and upon discharge returned to his Peckham Rye 1878, where he continued his skill - to cut top coats and trousers for London gentlemen, marking patterns out on newspapers quill and all.

Peckham Rye has a clever twist to its name, not only is it the place for the forebears tailoring company, but also it is the London cockney rhyming slang for the tie. and as such they take their London name as their trade for they are Londons master Silk Peckham Rye and scarf maker.

Thier ties and scarves contain all thier proud family traditions and as makers to the great tailoring firms os Savile Row. Most of their customers are also Savile Row based.

One good thing  that can be said for Peckham Rye's craft is that they have still managed to mantain  the good quality tradition and standards so the true London cut.

It is with a sense of pride that they continue their family tradition or making exceptional pieces of exceptional people. 

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The shop is located on 11 Newburgh Street - Carnby, London, W1F 7RW. It is shop worth visiting. If you man with a true taste and style then i would certainly suggest Peckham Rye pieces. Update your look and stand out in the crowd.

Telephone : +44 (020) 7734 5181

www.enquiries@peckhamreyelondon.com

Marin Sawa 2011 Scarve Collection.

Marin Sawa, is a new designer on the scene who recently graduated from Saint Martins Central. Her passion for material structure culminated her in a masters degree in design for textiles.


Marin's latest collection is a soft  structure scarf with a well chosen fabric that feels fresh and looks fashion forward.

The scarves are really eye catching and thats how I came across it the first time. It has this uniqueness  element to it. Like I said, it's fresh as well as fashion forward.


I would say it worth getting a piece. Also visit Marin Sawa website www.marins.co.uk if want to know more.


This luxurious scarves  is the next must have. I am happy I am writing about it. Watch out for Marin's structural scarves.


Email: marin@marins.co.uk


Telephone: (+44 (0) 777 298 7084. 

Jaeger Spring Summer 2011 Press Day (The Launch of Boutique By Jaeger)

Jaeger launched a boutique for its new dazzling Spring/ Summer 2011 collection  for the fashion fervent woman. The launch took place on Wednesday, 10th November 2010 in the prestigious flagship store on Regent Street.

 The exhilarating  line captures the liberated spirit of the 60s and marries it with a contemporary rock & roll vibe, offering you a capsule wardrobe brimming with attitude and intoxicated by fashion.

Very Rock 'n' Roll Necklace

I love the detailing of the menswear from the shirts to the suits. There are so many looks that can be created from your everyday wear to any other occasion.

Also the fine soft tops and usual fabric like the electric blue crepe and wet look collars of shirts and separates. The collection also carries its individuality and very wearable.

There is also a covetous array of accessories including cuffs and scarves and very affordable price range.

For me it is a very cool range and the sharp tailoring put a maximum pact on the clothes and it makes it makes stand out in terms of its quality.

Joshua Kane ( Creative Designer for the Jaeger menswear Spring/Summer 2011)

www.jaeger.com