Oliver Sweeney Spring Summer 2011 (Press Day)

PRESS RELEASE 

1 

Oliver Sweeney – Not for Tip-toeing. 

Spring Summer 2011 collection launched to trade on back 

 of highly successful 2010 performance. 

orateredtamponato

Oliver Sweeney, the luxury footwear and accessories brand is pleased to announce the launch of their 

Spring Summer 2011 collection.  The collection will build on the success of SS10 performance which has 

seen +40% LFL growth in retail and over 200% increase in online sales.   

serpentine blue - the must have for every man.

(The trading figures for June show a 57.4% LFL growth in retail and online sales compared to last year. 

 Cumulatively, Sweeney were up by 38.8% for the first half year (February-June) compared to the 

previous year, including sales from the website, which saw an increase of 235% compared to last year’s 

figures)  

wilkinstan- One of my favourite loafers.

The positive reaction has been generated by the new design direction the brand has taken and from the 

introduction of the new Good Year Welted and ‘Oliver Sweeney London’ collections. These lines have 

taken a more of a contemporary approach whilst retaining original characteristics of an Oliver Sweeney 

shoe. 

Oliver Sweeney recently launched a high impact advertising campaign across London, using prominent 

96 sheet Outdoor Plus billboards  The creative focuses simply on the Oliver Sweeney logo, a beautifully 

crafted shoe, the signature green inner sole with a simple caption – NOT FOR TIP- TOEING. The 

campaign  has been designed to entice loyal and new consumers to the stores to discover the current 

collection of footwear, apparel and accessories. More creative concepts to support the brand are due to 

follow in the early Autumn.  

This Autumn also sees the opening of Oliver Sweeney’s fifth store, located in the new luxury 

development of Spinningfields, Manchester, on The Avenue alongside other successful fashion brands 

such as Armani, Flannels, All Saints and Mulberry, will open on the 23rd of September.  

PRESS RELEASE 

2 

-ENDS- 

For further information, images or samples please contact Poppy Watson  

Email: poppy@oliversweeney.com Tel: 020 7428 3231 / 07796 560261 

Notes to Editors and stockiest info:  

Since its inception in 1989, Oliver Sweeney has become synonymous with high quality values.  The handcrafted process, the finest Italian 

leathers and the originality of each design all lend their part in giving the brand authority and confidence. The original Anatomical LastTM that 

Oliver designed before launching the brand still forms the basis of the footwear today.  

Oliver Sweeney products are available through our online store (www.oliversweeney.com) and in our four retail stores in the UK (detailed 

below) and a comprehensive wholesale business across the UK and Ireland.  

 5 Conduit Street, London. W1S 2XD. 020 7491 9126 

 38-40 County Arcade, Victoria Quarter, Leeds. LS1 6BH. 0113 242 7864 

 133 Middlesex Street, London. E1 7JF. 020 7626 4466  

 Harvey Nichols, Knightsbridge concession, London. SW1X 7RJ. 020 7201 8637 info@oliversweeney.com  

 International sales enquiries - Tim Soloman tim.soloman@oliversweeney.com +44207 428 3237 or +447810 712083 or visit us at 

Micam in September - Pavilion 6, Stand Number B0507. 

For more shoes and accessories collection visit www.oliverswenny.com

Oliver Sweeney is every mans must have. Go get it and own it.